Answer: Wants
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_______ are human needs that are shaped by culture and individual personality.
Start studying Chapter 1. Learn vocabulary terms and more with flashcards games and other study tools. ... The form of human needs take as they are shaped by culture and individual personality . ... The form of human needs take as they are shaped by culture and individual personality . Demands. Human wants that are backed by buying power.
Marketing Key Terms. STUDY. Flashcards. Learn. Write. Spell. Test. PLAY. Match. Gravity. Created by. ... Are the form human needs take as they are shaped by culture and individual personality . Wants. Human wants that are backed by buying power ... programs to the needs and wants of specific individuals and local customer segments-includes local ...
_____ are the form human needs take as they are shaped by culture and individual personality . Customer perceived value __________ is the customer's evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers.
MKT 301 - Chapter 1. STUDY. PLAY. ... to capture value from customers in return. needs . states of felt deprivation. wants. the form human needs take as they are shaped by culture and individual personality . demands. human wants that are backed by buying power. ... MKT 301 - Chapter 7. 23 terms. MKT 301 - Chapter 2. 15 terms. ...
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