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4/10/20

[Answer] Which technology company is often called "Big Blue"?

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Which technology company is often called "Big Blue"?


  • IBM:“Big Blue” is a nickname given to IBM. Securities analysts nicknamed IBM “Big Blue” largely in part to its blue logo and color scheme, and its de facto employee dress code of blue suits and white shirts. The term first began appearing in the press during the early 1980s. Some writers have suggested that the "Big Blue" expression is also related to the blue covers on the IBM mainframes of the 1960s. Of course, "Blue" can now be found in the names of some of IBM's supercomputers, such as Deep Blue, Blue Pacific and Blue Gene.



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