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3/24/21

[Answer] What Ivy League school's team colors influenced the Campbell's Soup can?

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What Ivy League school's team colors influenced the Campbell's Soup can?


  • Cornell:Campbell's iconic red-and-white label has been on grocery store shelves since the turn of the 20th century. The original label for Campbell's flagship soup line was created in 1897 and actually started out as orange and blue. A year later, Campbell's executive Herberton Williams witnessed a Cornell University football game. He was so impressed by their carnelian red and bright white uniforms that he ultimately convinced the company to switch Campbell's colors. The new color scheme proved to be a smart choice and helped the brand become one of America's most widely-recognized products.



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