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Enter Another Question

1/4/22

[Answer] Which brand was created in a New Bern pharmacy and marketed under the slogan “Born in the Carolinas”?

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Which brand was created in a New Bern pharmacy and marketed under the slogan “Born in the Carolinas”?


  • Pepsi:In the small town of New Bern, North Carolina, a local pharmacist named Caleb Bradham devised the original formula of what would become Pepsi-Cola. When Pepsi was founded in 1898, it was known as “Brad’s Drink,” a staple of Bradham's pharmacy that was believed to improve digestion and ease an upset stomach. As his beverage gained popularity, Bradham decided to rename it, eventually settling on "Pepsi-Cola." Alluding to its humble roots in New Bern, “Born in the Carolinas” became an official trademark and enduring slogan of Pepsi Cola.



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