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What candy was used to lure E.T. in the 1982 movie “E.T.: The Extra-Terrestrial”?
- Reese's Pieces:A pivotal scene in E.T. the Extra-Terrestrial called for 9-year-old Elliott to lure E.T. out of the woods. Steven Spielberg's people approached Mars Inc. with an offer to use M&M's in the scene. John & Forrest Mars, however, flatly rejected Spielberg's offer. Looking for an alternative, Spielberg turned to its competitor, Hershey Foods, for its Reese's Pieces, a relatively new addition to the Hershey product line. After a deal was struck and the film was released, Hershey received prominent product placement in the year's highest-grossing film. Consequently, Reese’s Pieces' popularity soared, leading to a 65% spike in sales.
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